Why in NZ is Whey marketed in pounds

[Dakman]

In a metric country it's everywhere sold in lbs, what am I missing?

[Pseudonym]

I'm pleased other people get irritated by this too!

 

My guess is that it's either imported from the US, where they do use pounds, or it's a marketing ploy. That is, "the big US brands use lbs, so if we do the same, people will think we're a big US brand too."